![]() ![]() The second one is the "IT State of the Union" session, released on January 31, and explains exactly why Macs are so great in education, research, and small business. It doesn't contain any previously unpublished information, but it sports a nice demo that shows how World of Warcraft framerates more than double and surpass those of Windows XP when the new OpenGL multi-threading is enabled. This session covers many of the technologies that are new in Leopard in more detail than Steve Jobs did during his WWDC keynote. The first one is the "Mac OS X State of the Union," released on January 23. Which pretty much sums up the run-in to every Apple Keynote.Apple has released a third WWDC 2006 video to Apple Developer Connection Online members through the "ADC on iTunes" service. And then Jobs followed that one more thing with one more one more thing, and John Mayer made his customary easter egg appearance not as cover art, or a ringtone, but live on-stage singing "Waiting For The World To Change." And then followed that with one more thing in the form of iTV (soon to be renamed Apple TV). ![]() Wittily captioned 'Hell Froze Over' it was the moment that Apple showed they could rule the world.īut probably the greatest moment was in September 2006, as Jobs introduced the ability to purchase and download movies through iTunes. But at MacWorld NY in 2002, the floodgates opened for everyone else to join in the revolution of the iPod, with Steve turning back to announce that the iPod would be compatible with Windows.Īs we've read this week, Jobs had to be convinced that this was a good idea by Phil Schiller (and rather forcefully at that). Initially the iPod was another line in a great run of accessories for Apple computers. The iPod Shuffle might have left pundits with a 'huh?' look on their faces, but the sales figures told another story. Turns out the answer was an MP3 player the size of a pack of gum, with no screen, that played music at random. Steve Jobs asked everyone if they knew what the little pocket in their jeans was for. Netbooks now are a curiosity, while the MacBook range (now under the Air and Pro monikers) are some of the biggest selling laptops in the world.Ī perfect example of looking at real-world data and providing customers with the experience they want, not the experience the media pundits think they would like. Apple once more showed they would rather keep margins high and an air of aspiration to their hardware. Instead they aimed higher in both cost and quality. This was the period when everyone believed netbooks would be the next big thing, and were confidently expecting Apple to go down-market. An all metal construction, coupled with multi-touch trackpads saw the hardware sculpted from a single block of aluminium. ![]() The MacBook laptops were already popular, but a final moment in front of the audience in October 2008 saw the 'unibody' MacBook released. But the ability to have conversations face to face, with video calling that just worked, was a subtle game changer, and just the sort of hi-tech grandstanding that Steve Jobs loved to say 'one more thing' about. Yes, there were some limitation, this first iteration FaceTime was limited to running over Wi-Fi and not a mobile network, and it was only possible between two iPhone 4 handsets. Audio calls are still the accepted way, but the last few years have seen the rise of video calling, and Apple's introduction of FaceTime at WWDC in 2012 was a key moment in that rise. ![]()
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